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Review of Wikaniko

Mlm opportunity selling eco products
Drew Mitchell

This is one of a few examples of Business Opportunity Watch Reviews which are freely available for everyone to read on the public section of the website. The reason for making a small sample of the reviews freely available is to help you to decide if you want to join, and also to communicate some matters of general interest arising in the case of some of the reviews. All the other reviews are available only to members.


Review from Business Opportunity Watch Reviews
Issue 27 May 2009


WIKANIKO
Wikaniko Ltd
7 Aldeburgh Avenue
Newcastle upon Tyne
NE15 8TA
Tel: 0844 313 8626
www.wikaniko.com

Welcome to the most innovative and creative eco friendly business in the UK today!

This site is your gateway to a myriad of resources, articles, tips, ideas, games, etc. Our task is to help you to reduce your footprint on the world, and reduce your spending as you go greener.

Along the way, you will pick up some stunning ideas plus incredible insights as to what is happening to our world today.


Join us on an incredible green journey, and reduce your carbon footprint whilst saving money!

Buy eco friendly products! In the Wikaniko shop you will discover one of the most comprehensive ranges that you could ever come across under one roof.

Over 650 products - totally degradable bags, fantastic natural cosmetics, natural toiletries, soaps, creams, organic cotton wool etc, energy saving devices, sustainable greetings cards, interesting and creative water saving gadgets, organic gardening products, seeds, etc all at your fingertips!

The Wikaniko eco business opportunity is for everyone.

You can simply purchase eco friendly products online as a green shopper, or you can become a distributor. However, we recognise the need for those who want to purchase green products, learn more about the environment, get a little more involved, and receive up to date news, ideas, tips, articles, etc. So you can become a Wikaniko Club Member (and receive your become greener products at a discount too).

Review:

Wikaniko (as in "We Can Eco") is a UK multi-level marketing opportunity which began on 1st September 2008.

Husband and wife team Trevor and Karen Blake set up Wikaniko after seeing a gap in the market for eco-friendly products at reasonable prices, and they wanted to set up a network marketing company that was run for the benefit of the distributors.

Wikaniko sells a range of environment-friendly products which are delivered locally to customers via the company's network of distributors. To avoid "increasing everyone's carbon footprints". there are no centralised meetings which distributors are expected to attend. Instead, learning is carried out online. In addition, Team Managers can arrange home meetings and there is comprehensive support available from the support team at head office.

The fee to join is very reasonable at £48 and this includes a small starter pack, access to your on online replicated website and access to training and support.

If you buy £48 of products per month from Wikaniko then you qualify to receive commissions on the purchases of people you introduce to Wikaniko. The company makes a profit by buying the products at cost and selling them to you at wholesale price. You make your profit on the wholesale price by selling at the retail price. Each product has a different profit margin and this is stated with each product as a certain number of points.

As a Wikaniko distributor, you would receive commissions on the following:

    • product purchases made by distributors you recruit to Wikaniko; and

    • product purchases made by distributors recruited by the distributors you have recruited (i.e. your "team"); and

    • product purchases made by Customer Members you introduce to Wikaniko i.e. people who want to buy Wikaniko products but who do not want to be in the business opportunity; and

    • products you purchase personally either for your own use or for resale to friends, family and your retail customers i.e. personal sales
The commissions you receive depend on the points value of the products purchased and the commission percentage for the type of sale. For example, for personal sales you would receive 33% of the points value for sales up to £199 a month, 37% for sales from £200 to £399 a month, 41% for sales between £400 and £999 a month and 45% for monthly sales of £1,000 and over.

As a Distributor, you receive override commissions of 4% on sales made by people you have recruited (i.e. people on your level 1). When people you have recruited start to build their own teams, you also receive a further 1% commission on sales made by people they have recruited, from levels 2 to 5.

As you move up the organisation, your override commissions increase: at the top level of National Distributor the override commissions are 5% at levels 1 through 5.

The company also has a loyalty scheme reminiscent of Green Shield stamps (which eventually transformed into the Argos shopping catalogue chain), whereby customers receive virtual stamps to stick into their online books when they shop online. Once the books are full they can exchange them for further goods.

In a short space of time, this company has set up an impressive operation. There's even a Green Room on their website where you can play eco games such as Climate Challenge where "The future is in your hands! You are president of the European Nations and must take global climate change from 2000 to 2100".

For me, though, as a reviewer who has looked at hundreds of multi-level marketing schemes over the years, the most impressive thing about Wikaniko is that it is all geared up to enabling the average person to make a profit starting from scratch, whether or not they succeed in recruiting other people into their team.

You can see that this is the case from the generous commissions on personal sales of 33% to 45%.

It is also notable that the total of the override commissions of the top tier in the mlm structure - the National Distributors - is only 26%. This compares to total commission levels of 60% and more in multi-level companies where all the emphasis is on recruiting other people into the scheme rather on than selling products.

Because recruitment-focused mlm companies pay out very high commission levels to their top recruiters, they have to charge high prices for the products or services they sell. This means that the average consumer would not buy such products. The only people who buy them are people who are in the opportunity hoping to earn money from it and they have to buy the products in order to qualify to earn commission from people they recruit. So you can see that recruitment-focused mlm companies which pay high commission rates hardly make any sales to people who are not in the mlm scheme.

Wikaniko, by contrast, is product-focused rather than recruitment-focused and this means that people on the bottom levels have a much fairer opportunity to make money with it.

Before looking at how Wikaniko prices compare to prices available elsewhere, it's worthwhile noting (in the same way as for the ei42 mlm opportunity reviewed in the February 2009 issue) that it is unusual for a network marketing company not to be offering exclusive products. The exclusivity aspect is normally important for multi-level marketing businesses for three reasons:
    1. Exclusive products acquire a certain prestige in your customers' minds. This is important not only for retailing but also for attracting people to join your team; and

    2. Your customers can only buy these products from you; and

    3. You don't risk being embarrassed by a customer telling you that they can buy the same thing more cheaply elsewhere.

Wikaniko has some exclusive products with their own branding (e.g. a number of their cleaning products) but most of them bear the brand names of other companies.

I checked out prices available elsewhere for three non-Wikaniko-brand products as follows:

GP 4AA Rechargeable Batteries 1300MAH
Wikaniko price £5.00
Amazon price £4.13

Slug and Snail Trap Pack of 3
Wikaniko price £6.99
robharvey.com price £3.95

Environmentally Friendly Kettle
Wikaniko price £39.99
nigelsecostore.com price £29.99

So these products could be bought more cheaply elsewhere on the Internet. But a comparison of the product prices alone ignores the fact that Wikaniko products are delivered free to customer's doors. So you also have to take account of postage, which often amounts to between £3 and £5 and reduces or even eliminates the apparent price advantage.

No doubt, anyway, Wikaniko will acquire more of its own-brand, exclusive products over time so that customers will not be inclined to make price comparisons.

Coupled with its fair treatment of distributors at all levels, Wikaniko has an enormous advantage which I think will ensure its continued success - its very strong unique selling point of being eco friendly.

Don't think, though, that you can join Wikaniko, set up your website, do some marketing on the Internet and wait for the orders to come in and for distributors to join your team.

That won't happen.

Instead, what you need to do is to get out and promote the products. The company teaches you 12 ways to do this, which include delivery of Home Shopping catalogues door to door, distributing leaflets which concentrate on specific products, craft fairs and local shows, and also party plan events which would be particularly suited to the cosmetics. With such an innovative company, you should also be able to get a press release or two into your local paper.

And if you are the type of person who is prepared to "Go For It" by giving talks at your local clubs and groups such as Business Breakfast Clubs and the Women's Institute then you would probably find that you were welcomed with open arms by the organisers provided you did not try to present a sales pitch and instead gave a generally informative talk - based, for example, on the company's WiKanDoIt series of "weekly green tasks" where each week you are invited to make some small unnoticeable eco-friendly change to your daily life.

Shrinking violets won't do as well with Wikaniko as people who are keen to talk to everybody they meet about the company. But even if you are a shrinking violet you can still save money by buying your normal household goods from Wikaniko because you only pay wholesale prices instead of retail prices. If you are pleased with the products and you follow the WiKanDoIt series, then you might find that your shyness is overtaken by your enthusiasm for the project and you become an active distributor.

Even though it is such a new company, I'm giving Wikaniko our highest mark of 9 out of 10 because it's such an excellent idea and the company gives every indication of being very honestly run and very well run. Let's hope that the management have the strength of purpose not to be deflected from their intent by powerful distributors with pound signs in their eyes.

So Wikaniko gets my highest mark of 9 out of 10. (In 14 years of reviewing business opportunities, 9 out of 10 is rare. I've never rated anything at 10 out of 10 because that would mean it's a dead cert and there is no such thing as a dead cert in business.)

Well done, Wikaniko.

Rating:

●●●●●●●●●○

_________________________________


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Omega Marketing International
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Pattinson Estate Agents
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Prime Source Products
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Prize Verification Services
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Profit Auditing
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Roberts, Geraldine
Issue 1
Roots Detective review Issue 35
Royal VIP Casino
Issue 7
Rush, Nigel
Issue 16
Ryan, David
Issue 9

Sacco, Domenico Antonio Issue 10
Sacco, Tony
Issue 10
Sameera, Shaikh Kiayani
Issue 1
Saros Research
Issue 3
Savage, Doug
Issue 26
Saudi British Property Investments
Issue 8
Sayers, Jason
Issue 1
Scam acting and model agencies
Issue 40
Scam phishing emails
Issue 22
Scam tax refund emails
Issue 26
Schofield, Paul and Stephen
Issue 12
Scotia Leisure
Issue 4
Secret Source Finder
Issue 32
Seiffer, John
Issue 1
Selecta 7
Issue 1
Select dropshipping
- review of theselect Issue 10
Select Few Football Service
Issue 8
Select Services review tipster scheme Issue 6
Seminar scam Issue 30
Seymour, Alan Issue 1
Sharon Fussell Sold Dispatch Now review Issue 30
Shaw, Andy
Issue 7
Shearman, Andy
Issue 11
Shepherd, Barry
Issue 1
Sherratt, Sharon Yvette
Issue 15
Sheridan Enterprises Group Inc
Issue 1
Sheridan, James / Jim Issue 1
Sheridan, Linda
Issue 1
Shevket, Ibrahim
Issue 1
Sieniuc, Anita Issue 8
Signpost Indicators
Issue 9
Silent Mites review Issue 27
Silver Ingot Program
Issue 2
Simply Losers Issue 9
Singh, Gurdeep Issue 4 Singh, Santokh Issue 4
Site Sell
Issue 9
Site Build It
Issue 9
Skelton, John
Issue 11
Smart3Up review Issue 28
Smart, Melvyn John
Issue 7
Smith, Brian BA (Hons) MRTPI
Issue 8
Smith, Martin Denis
Issue 13
Smith, Stuart
Issue 7
Sold Dispatch Now Gold review Issue 30
Solid Investment HYIP
Issue 2
Somner, Jane
Issue 36
Somner, Malcolm
Issue 36
Soul Mates
Issue 1
Southcourt Lettings Opportunity review Issue 38
Sovereign Group Issue 1
Spencer, Tony
Issue 1
Sports Arbitrage
Issue 1
SpreadTrade2Win
Issue 1
Stafford, Neil Issue 3
Standing, Jon
Issue 1
Stanzione, Vince
Starlines Canada Cruises job offer scam Issue 16
Stemtech review Issue 28
Sterling UK
Issue 9, 4, 1
Stevenson, Jaclyn Teresa -
Issue 13, 1
Stickybobs
Issue 5
STOIC Capital review Issue 24
Strategic Land Investments -
Issue 5
Streetwise Publications -
Issue 11, 7, 4, 3, 1
Stuart, Tommy
Issue 11
Success Learning
Systems Inc
Issue 13
Success University
Issue 13
Sum Assured franchise review Issue 46
Sutherland, Stephen
Issue 5
Sutherland, Paul
Issue 5
Swoop and Scoop
Issue 11, 7

Tarbuck, Gerry Issue 1
Tax Free Cash System
Issue 1
Tax Refund Emails Scam
Issue 31
Taylor Skelton Walters
review Issue 11, 3, 1
Telecom Plus
Issue 5
Telephone Riches
Issue
Ten Minute Trader review Issue 37
Tenretni review Issue 25
Tern Consultancy
Issue 5
The Rich Neighbor review Issue 25
The Select Dropshipping
review Issue 10
Thiessen, Harmony
Issue 2
Thome, Alf
Issue 6
Timeshare scam
Issue 19
Tim Lowe review Issue 3
Tofield, Simon
Issue 7
Toilet Seat Covers 4U review Issue 45
Top Star Mailshare
Issue 1
Toptex Textiles Scam
Issue 39
Townfield Land Investments -
Issue 5
Trade and Raid
Issue 11
TraderHouse Global Ltd
Issue 11
Traderhouseglobal
Issue 11
TraderHouse UK
feedback Issue 11
Trading Forex The Easy Way
Issue 11
Trading The Easy Way review
Issue 11, 7
Training Downloads
Issue 1
TrashExpress
review Trash Express franchise Issue 9
Treasure Trails franchise review Issue 36
TrendSignal
Issue 1
Trotter, John Louis
Issue 13
Try This Ltd
Issue 8
TTEW
Issue 7
TUE Club
Issue 8

UK Capital Investments Group -
Issue 8
UKCIG
Issue 8
UK Driving review Issue 43
UK Land Investment Group UKLI
Issue 8
UK Land Investments International
Issue 8
UKLI, UKLII
Issue 8
UK Websaver
Issue 7
Ultimate Entrepreneur Club
(and copycat schemeLiberty Wealth Club at www.libertywealthclub.com) Issue 24,13, review Issue 6
Ultimate FX Predictor review Issue 27
Ultimate Internet Leverage Marketing System
Issue 9
Ultimate Public Domain Profit Plan
Issue 9
Ultimate Wealth Package
Issue 8
United Land Hldg
Issue 5
Unwin, Toby
Issue 1
Usborne Books At Home
review Issue 38
Utility Warehouse
Issue 5

Van Deurzen, John
Issue 43
Vantage Point
Issue 9
Vending Ventures review Issue 45
Vince Stanzione
VIP Club
Issue 4
Viral Success
Issue 1
Vital Beauty Issue 8
Vonateks Electronics
scam Issue 16

Wacky Wagers
Issue 7
Wade World Trade review Issue 34
Wagner, Anthony
Issue 10
Walter, Nigel
Issue 8
Watts, Paul
Issue 1
Wealth Magnet System
Issue 4
Wealthy Affiliate University review Issue 26
Webcrom
review Webcrome Issue 10, 3
Website Marketing Bible
Issue 2
Welch, Martin
Issue 3, 1
Westinghouse, Tim
Issue 6
West Side Fulfillment
Issue 6
What Really Makes Money
Issue 8, 7, 1
Whitney UK
Issue 4
Wikaniko review Issue 27
Williams, Ian
Issue 11, 7
Wills and Trusts UK
Issue 13
Wilson, Howard
Issue 3
Win Investing review Issue 2
Winters, Darren
Issue 2
WMI Wealth Masters International review Issue 28
Wok2Go franchise
Issue 10
Work at home scam Issue18

Working Wonders Ltd
Issue 2
WOW Property
Issue 4
WPA Medical franchise review Issue 8
Wright, Charlie
Issue 8, 7
Writers Bureau review Issue 26
Wyemann, Sid
Issue 10, 8

Yellowtom franchise review Issue 16
Your Gold Party Issue 32
Yokozuna Financial Consultancy scam Issue 12

Xango review Issue 26
Xocai review Issue 17

Zed Zed Productions Ltd
Issue 10

End of review of Wikaniko


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