Review of ALIVEMAX

Multi-level-marketing company from the US selling nutritional supplements
AliveMax Inc, Nauder Khazan, Melissa Khazan, Gary J. Kidd

This is one of a few examples of Business Opportunity Watch Reviews which are available for the public to view on the public section of the website. The reason for making a small sample of the reviews freely available is to help potential customers decide if they want to subscribe, and also to communicate some matters of general interest arising in the case of some of the reviews. All the other reviews are available only to subscribers. A zero score or a low score means that in our opinion the business model or the investment model has flaws and/or that we have found inadequate evidence to back up claims about earnings, sales, profits etc. It doesn't mean this evidence does not exist and it doesn't mean that the opportunity is a scam and it doesn't mean that the promoters are unprofessional or dishonest. Questions arising are normally contained within the body of the review, and readers who are interested should contact the company with these questions and/or questions of their own.

ALIVEMAX
AliveMax Inc
5753G Santa Ana Canyon Rd
Suite #512
Anaheim Hills
CA 92807
www.AliveMax.com

- Extract from sales copy
- Review
- Your feedback

Extract from sales copy:

At AliveMax, we pride ourselves on Innovation. Innovation to provide our customers the absolute BEST PRODUCTS available ANYWHERE. Innovation to give our distributors the top tools and training in the industry to build a successful business in their spare time from home. And innovation to design a compensation program that pays out more than any other company in the industry.

The ALIVEMAX Vision...

At AliveMax, we are passionate about making a positive impact on both your health and financial wellbeing. Our goal is to empower you with dynamic and cutting edge products and the ability to EARN a Substantial Income from home by simply sharing these life changing products with others.

ALWAYS Be In The RIGHT PLACE At The RIGHT TIME

The AliveMax R&D Team is constantly scouring the industry for the top up and coming "Superstar" products so you can be confident you will always be positioned ahead of EVERY major new product trend.

The AliveMax Product line is formulated from carefully selected and Scientifically Validated Ingredients combined with the most advanced nutrient delivery system available today.

Distributor Focused

We pride ourselves in making sure our distributors needs come first and count on close communication with our loyal distributors to ensure the proper support and training you deserve is here to keep your business moving forward. Discover how simple success can be with the right products, and the right leadership team here to help you succeed.

Review:

AliveMax is a US network marketing company which claims that it's the best in two ways:

1. AliveMax claims, under the heading "Extraordinary Income Potential!" that their company "pays out more than any other company in the industry"; and

2. AliveMax claims that their nutritional supplements deliver the "HIGHEST Level Of Nutrition Available! ... with up to 98% absorption, our proprietary vortex technology increases the bio-availability of the nutrients with a simple, and delicious, spray into your mouth."

Let's look at these claims one at a time.

Firstly, as regards the commission that AliveMax pays to its distributors, because the company has a multi-level-marketing structure this means that if you join AliveMax then you will receive commission not only on the products you sell yourself, but also on the products sold by other people you recruit into your team. AliveMax has a binary compensation plan, which means that all distributors have just two legs to their downline. Binary compensation plans tend to be more equitable, because you only have to recruit two people to start earning. In addition, with the AliveMax plan, you can also earn commission from new members and customers who "spill over" into your team from members above you.

AliveMax offers seven possible income streams, including a generous Retail Bonus of 37.5%, which amounts to $15 per bottle on the retail price per bottle of $39.95. You receive bonuses on the purchases and recruiting activity of people in your team, but to do this you have to order at least 25BV of AliveMax products yourself each month, which amounts to expenditure of approximately $25 per month (that's currently about £17), and also each of your team legs have to order at least 75BV (that's currently about £50). This obviously encourages you to help to train the people you recruit to AliveMax so that they are successful, and there's another incentive if you do this - you can also receive Matching Bonuses whereby you earn a matching bonus based on a percentage of the commission cheques they receive.

The AliveMax commission plan is certainly a fair one, and it's good that it has built-in encouragement for people already in the scheme to help new people they recruit. Whether AliveMax does actually pay out "more than any other company in the industry" is debatable - I've seen mlm companies which pay out 90% of their revenues as commission (although such companies tend to be short-lived).

However, AliveMax's commission plan itself and the rate of commission paid is only of secondary importance. The most important aspect of any mlm company is the quality of the products and/or services which its recruits are selling.

If the products and services are unique, high quality, good value and desirable then the company will succeed.

If, on the other hand, the products and/or services are not very good or don't live up to their claims or are over-priced, then it doesn't matter how fantastic the commission plan is - the company won't succeed. What will happen then is that people will still join on the basis of the promised earnings, but they won't stay with the company for long because they'll find that they have difficulty in recruiting people because the products aren't up to much.

Like many other multi-level marketing companies selling nutritional products, according to AliveMax its products are exceptional. And, just like many of the other companies, there isn't much evidence to support these claims.

We had several questions about AliveMax's products and other matters, and so we wrote to the company to ask for further information and explanations.

1. 98% absorption
   
   AliveMax says that its supplements are delivered by a mouth spray, using "Vortex technology". What is Vortex technology, and how is this different from an ordinary mouth spray?
   
   AliveMax says that Vortex technology gives "up to 98% absorption". Have there been studies to confirm this figure, and also to give the average absorption? The Physician's Desk Reference gives the absorption rate of oral sprays as 90%.
   
   
2. Anti-Aging Spray
   
   AliveMax says that this spray will "slow down the aging process, promote cellular renewal, fight free radical damage, support cardiovascular health, improve cognitive function" and "much, much more".
   
   These are very big claims. Can you point me to any studies - preferably using the actual AliveMax l product but, if not, using some of the ingredients in your product?
   
   AliveMax says that the "key ingredients" in its product are resveratrol and acai.
   
   However, regarding resveratrol, in searching the Internet all I was able to find were references to studies using it on rats and mice where it was shown to have anti-cancer, anti-inflammatory, blood-sugar lowering and other beneficial cardiovascular effects. However, these results have not yet been reproduced in humans. There was one study using resveratrol with humans, but it involved extremely high doses of 3 to 5 grams, and the only result was to significantly lower blood sugar.
   
   AliveMax says that its anti-aging spray is "designed to ... fight cancer-causing free radical damage". However, according to Wikipedia, "the study of pharmacokinetics of resveratrol in humans concluded that even high doses of resveratrol might be insufficient to achieve resveratrol concentrations required for the systemic prevention of cancer". The study referred to was a June 2007 study by Boocock DJ, Faust GE, Patel KR, and others, entitled "Phase I dose escalation pharmacokinetic study in healthy volunteers of resveratrol, a potential cancer chemopreventive agent" published in the journal Cancer Epidemiology, Bio-Markers and Prevention.
   
   The respected Medical Letter on Drugs and Therapeutics concluded in a 2009 research paper that "Resveratrol appears to produce some of the same effects as calorie-restricted diets that have reduced the incidence of age-related diseases in animals. Whether it has any benefit in humans remains to be established." (The Medical Letter on Drugs and Therapeutics, 51:74-75, 2009)
   
   Only human clinical trials can determine whether a supplement is beneficial for humans, and to date there have been no clinical trials of resveratrol.
   
   Moreover, AliveMax says that the beneficial effects it lists arise because Resveratrol and Acai are "two of the key ingredients". But these two ingredients do not seem to be "key" according to the label published on your site, which shows them listed as tenth and fifth on the label respectively. Since your recommended serving size is only 0.9 ml a day, delivered in the form of 7 sprays a day, and it seems that only a small percentage of this AliveMax product consists of resveratrol and acai, do you have evidence to show that these tiny daily doses will deliver the benefits you claim?
   
   As regards acai, it has been widely promoted by other companies (not AliveMax) as promoting weight loss, but there is no scientific evidence to support this. However, AliveMax does seem to be claiming that the anitoxidant qualities of acai provide a variety of health benefits, and there is no scientific confirmation of this to date, either. Acai in fact only has an intermediate level of antioxidant power, containing less than mango, strawberry and grapes.
   
   
3. Multi-vitamin spray
   
   AliveMax says that "this amazing spray will supercharge your cells and boost your immune system ... promote optimal cellular health, increase cell energy production, support cell communication and repair, strengthen and purify entire body, improve circulation".
   
   Once again, these are massive claims. Are they supported by any clinical studies of this AliveMax product?
   
   When I clicked on the link to find out more about the ingredients, I was taken to a page on the AliveMax website which listed the claimed benefits of the ingredients. The first ingredient described at the top of the page was Siberian ginseng, and the second ingredient was Rhodiola Rosea.
   
   Regarding Siberian ginseng, AliveMax says that "Studies have shown considerable promise for increasing longevity, coping with stress, promoting improved cognitive performance, memory retention and alertness".
   
   However, on the label for the AliveMax Multi-Vitamin Spray, Siberian ginseng is only listed as the fifth ingredient. So how much is contained in your recommended daily dose of 0.9 ml (7 sprays)?
   
   For Rhodiola Rosea, AliveMax says "Studies have shown that Rhodiola helps improve mood levels, fights fatigue, improves endurance, enhances mental and physical performance and helps our body perform at its peak". However, with one exception, the benefits you claim have only been shown in mice studies. According to my researches, the only benefit which has been shown in humans is improved mood levels and the alleviation of depression (a 2007 study by Darbinyan V, Aslanyan G, Amroyan E, Gabrielyan E, Malmström C, Panossian A. entitled "Clinical trial of Rhodiola rosea L. extract SHR-5 in the treatment of mild to moderate depression" published in the Nordic Journal of Psychiatry).
   
   Please let me have the references to the studies which you state show the other benefits you claim for rhodiola rosea.
   
   The study I mention above recorded significant improvements in people receiving 340mg per day. However, the label for the AliveMax multi-vitamin spray shows that rhodiola rosea is only the seventh in the list of ingredients, so how much is contained in your recommended daily dose of 0.9 ml (7 sprays)?
   
   
4. S.L.I.M spray
   
   The AliveMax website does not display the label for this product, but you list the ingredients as pinus edulis/pinus strobus, caralluma fimbriata and bitter melon, coleus forskohlii and acer saccharinum.
   
   The information I found regarding these ingredients is as follows:
   
   a) pinus edulis/pinus strobus
   
   AliveMax claims that pinus edulis/pinus strobus, which are varieties of pine nuts, are appetite suppressants.
   
   There have been two studies of the effects of pine nut oil on appetite in humans. The first was a small study in 2006 of 18 overweight women (BMI=25–30 kg/m2, compared to the BMI index of 18.5 to 24.9 for people of normal weight). Half of the women received capsules containing a placebo and the other 9 received capsules with 3g of pine nut oil. The woman receiving the pine nut oil said that their desire to eat was 29% less than the desire to eat of the placebo group.
   
   Saying how much you want to eat is not such persuasive evidence as how much you actually do eat, of course. And so a further study followed, in December 2007 at Liverpool University, with 42 overweight women whose food consumption at a buffet was then measured on five occasions, after the women had taken half an hour earlier a dose of either 2g, 4g or 6g of a weight-loss product containing pine-nut oil called PinnoThin. The result was that the food consumption of the women who had taken PinnoThin half an hour before they eat at the buffet was 9% less than the women who had been given the placebo.
   
   This result was probably not the headline-making figure that the manufacturer of PinnoThin was hoping for. Nevertheless a 9% decrease in food consumption would result in a significant weight loss over time.
   
   How much pinus edulis/pinus strobus does each dose of the AliveMax S.L.I.M spray contain, because the Liverpool University study used a minimum of 2g?
   
   If the AliveMax recommended daily dose of S.L.I.M spray is the same as for the multi-vitamin spray (i.e. 0.9 ml delivered in 7 sprays) then I can't see how it can deliver 2g of pinus edulis/pinus strobus per day, let alone per meal.
   
   b) caralluma fimbriata
   
   AliveMax claims that caralluma fimbriata is an appetite suppressant.
   
   The only published clinical trial I could find was a small one conducted in India, in which 50 overweight individuals were given either a placebo or one gram of extract each day for 60 days. Compared to the placebo group, the individuals taking caralluma fimbriata did not experience any weight loss or reduction in body mass index or in their hip circumference, although their waist circumferences were reduced.
   
   Is there as much as one gram of caralluma fimbriata in the recommended daily dose of this AliveMax spray or, if not, do you have any evidence to suggest that the amount is adequate to have any effect?
   
   c) bitter melon
   
   AliveMax claims that bitter melon is an appetite suppressant.
   
   All I could find was studies showing that it can lower elevated blood sugar levels in diabetics and references on two websites (www.evitamins.com and www.eurasiatrade.ch) that the traditional herbal use of bitter melon is to increase appetite rather than to reduce it.
   
   Please advise where the AliveMax claim that bitter melon is an appetite suppressant comes from.
   
   d) coleus forskohlii
   
   AliveMax claims that coleus forskohlii helps to burn fat, build lean muscle and increase physical performance.
   
   A 2005 study published in Obesity Research Vol. 13 No. 8 called "Body Composition and Hormonal Adaptations Associated with Forskolin Consumption in Overweight and Obese Men" did indeed confirm this, as the 30 subjects lost on average about 5 kg of fat and gained about 4 kg of lean body mass over the 12 week period of the trial. However, these subjects were taking 250 mg of 10% forskolin extract twice a day.
   
   Since the recommended daily dose of the AliveMax sprays seems to be only 0.9 ml, how much coleus forskohlii is there in your spray and do you have any evidence to suggest that this amount is adequate to have any effect?
   
   e) acer saccharinum
   
   AliveMax claims that acer saccharinum helps to reduce the number of carbohydrates which are converted into fat. Where does this claim come from? I could find no information on this anywhere, not even unpublished studies of doubtful merit.
   
   
5. AliveMax illegal in the UK
   
   For the AliveMax MLM scheme and its distributor contracts to be legal in the UK, they would have to comply with consumer protection legislation generally referred to as the Trading Schemes Regulations, and they don't comply.
   
   It seems that you are well aware that AliveMax is not legal in some other countries, because your statement of "Policies and Procedures" says as follows in para 4.19:

"4.19 - International Marketing
Because of critical technological, legal, and tax considerations, AliveMax, Inc. must limit the sale of AliveMax, Inc. products, services and the presentation of the AliveMax, Inc. business to prospective Customers and IMC's located within the United States, U.S. Territories and those other countries that the Company has announced are officially opened for business. Moreover, allowing a few IMC's to conduct business in markets not yet opened by AliveMax, Inc. would violate the concept of affording every IMC the equal opportunity to expand internationally.

Accordingly, IMC's are authorized to sell AliveMax, Inc. products and services and enroll other IMC's only in the countries in which AliveMax, Inc is authorized to conduct business, as announced in official Company literature."

This all sounds very proper and straightforward, but unfortunately it seems that what AliveMax does in practice is the opposite - it seems that you accept (encourage, even) people to join AliveMax from any country, and your website does not even have a statement of which countries you have "announced are officially opened for business"!

There certainly appear to be some members of AliveMax in the UK, and indeed it was a UK resident who had been invited to join the scheme who asked me to review it.

Moreover, when I went through the AliveMax joining procedure myself, a list of what appeared to be all the countries in the world dropped down - from Afghanistan and Albania to Zaire and Zambia - from which to choose your country of residence. I clicked on the UK and proceeded to the next stage with no problems.

Since AliveMax says that "allowing a few IMC's to conduct business in markets not yet opened by AliveMax, Inc. would violate the concept of affording every IMC the equal opportunity to expand internationally", then why don't you prevent them from doing so by the simple expedient of only having the US and Canada as the dropdown options for the address?

And why don't you have a clear statement on your website of which countries AliveMax is open for business in?

Even more to the point, why does the AliveMax website seem to encourage people to join from other countries by enabling people to click to view versions of your site in German, Russian and Spanish as well as English?

Obviously, this is a crucial point because it does not just concern the legality of the AliveMax distributors' businesses under the various countries' rules for network marketing structures, but also it concerns the packaging and the composition of your products as well as the sales claims made for them, which will require adjustments to be legal in some countries.

In the UK, for example, it seems to me that the claims AliveMax makes for its products would be likely to class them as medicines, which are regulated by the UK's Medicines and Healthcare products Regulatory Agency. That would mean that the AliveMax products would have to be registered as pharmaceuticals, and getting this registration would be a very lengthy and expensive process.

I am sure that there must be some misunderstanding here, as clearly AliveMax can't be wanting to accept payments from distributors to set up businesses which will be worthless since they are illegal both in structure and because of the products they sell. Equally clearly, it can't be the case that in the event of challenge from the authorities AliveMax would intend to point to your Policies and Procedures and say, "It isn't our fault - we told them!" and leave your distributors to face the rap.

As a final note, it seems that the AliveMax Canadian Vice President, Michel Pensivy, also runs (or ran) a company called Cigapur which manufactures "roll your own" cigarette kiosks. Is this right?

We received the following replies from the company, shown in italics below, with my further questions inserted:

With respect to your inquiry, I would like to responsibly answer your letter providing your intentions are of non-harmful intent.

My intentions with all of my reviews are to provide an honest, unbiased, factual assessment.

Basing insight to "propriety information" or "formulations" strictly based on knowledge from Wikipedia, by volunteers around the world, please understand almost all of its articles can be edited by anyone with access to the website and would not provide a branch professional adequate understanding of the subject at hand, nor a few online found studies.

I don't understand why you suggest that my comments were "strictly based on knowledge from Wikipedia" when I only referred to information from Wikipedia in one instance - in my research on the claimed health benefits of resveratrol - and I was careful to back this up with the name of the study that their comments were based on. Obviously, I checked the study myself to ensure that the Wikipedia conclusions faithfully reproduced the conclusions of this study.

Here are the conclusions of the actual study as published in the journal Cancer Epidemiology, Bio-Markers and Prevention 2007; 16:1246-52:

"The results presented here intimate that consumption of high-dose resveratrol might be insufficient to elicit systemic levels commensurate with cancer chemopreventive efficacy. However, the high systemic levels of resveratrol conjugate metabolites suggest that their cancer chemopreventive properties warrant investigation."

You can see for yourself, that the Wikipedia comment faithfully reproduced this, as follows, and the reason why I used the quote from Wikipedia rather than the quote from the journal itself is because the Wikipedia comment, as follows, is easier to understand:

"the study of pharmacokinetics of resveratrol in humans concluded that even high doses of resveratrol might be insufficient to achieve resveratrol concentrations required for the systemic prevention of cancer".

As you know, clinical studies which have any merit are published in reputable scientific journals. It would be rather exceptional if a published clinical study were not referred to online. However, if you say that you have such studies then please provide further information.

To your questions:

1) Yes the absorption is "up to 98%, with emphasis on the words "up to". Oral absorption is not 100% identifiable. Absorption is defined as the process involved in getting a stimuli, be it natural or chemical, from its dosage form into the body.

Our Vortex Technology is not a patented procedure. The method of mixture had been derived out of the microbiological field ergo: modern medicine, whereby the advantages of such was clearly identified. Alivemax has used "old wisdom and combined this with modern technology" so to be able to pull out the best advantages from the essence of the ingredients used for the benefit of the consumer.

There was sufficient agreement of values of oral absorption reported for the same compound to justify combining the data from these sources.

(1) Zhao Y. H. et al, J. Pharm. Sci. 90, 749 (2001)
(2) Zmuidinavicus D. et al, J. Pharm. Sci. 92, 621 (2003)
(3) Klopman G. et al, Eur. J. Pharm. Sci., 17, 253 (2002)
(4)(Physician Desk Reference), Publ. Thompson (2003)
(5) Dolly C. Ed., Therapeutic Drugs, 2nd Ed, Publ. Churchill Livingstone (1999)

"Nutrients administered in solution are generally absorbed much more rapidly than those administered in solid form, since the process of dissolution is not required. A liquid preparation is more convenient to administer to those who are unable to swallow tablets or capsules or have difficulty swallowing them. In addition, solutions have the advantage over solid dosage forms in that they do not have the delay characteristics of solid dosage forms but are presented to the body in a form most conducive for absorption directly into the bloodstream upon administration. The mucous lining of the mouth is superior for the passage of a drug or nutrient and involves the same principles of drug absorption as described earlier, with the lipid/water distribution co-efficient being a prime factor in the absorption capability of a drug or nutrient substance."

"Introduction to Pharmaceutical Dosage Forms "
Howard C Ansel, Ph.D.

My review of AliveMax stated that the Physician's Desk Reference gives the absorption rate of oral sprays as 90%. I asked you where your figure of 98% came from. You have not answered this question.


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2, 3 and 4) One of the reasons why our sprays are popular with people is because of the variety and combination of ingredients. Many people have heard of these ingredients and many will also research to get an idea of what a combination of these ingredients may be able to do. Many people today are able to gather a lot of information, so when they see ingredient lists, many already know of their potential, such as Lycium barbarum, Morinda citrifolia , Aloe Vera Barbedensis Miller, Phyllanthaceae, Matricaria chamomilla, Camellia sinensis etc. I am sure you too have tried one or the other, in some form and know these under a different name.

Hense, the widely spread research done by Dietitians, nutritionists, Pharmaceutical Scientists, hospitals, Complementary and alternative medicine researchers on singular ingredients has already been commenced over the past centuries and thus been extensively promoted, considering that some of the information provided for the world is 6000 thousand years old leaves the fact that Alivemax has combined this "wisdom of the Forefathers of Nutrition into an oral burst of advantages of combination of Ingredients". Looking at it from that standpoint Mrs. Owen the word "claim" is incorrect as Alivemax does not "claim", rather one could say "Alivemax points out the prior wisdom of Nutritionalists from all sectors of the world and Era respectfully", the consumer judges the advantage for themselves.

Research of any component is a "moving point" Mrs Owen. Studies are always underway, there is never a stopping point in research, as long as the outcome is of positive for the consumer. In particular you refer to "resveratrol and acai and various other singular ingredients". Each Researcher / Institution seeks their ultimate outcome in their research.

Example: For to get an overall view to the subject Anti-Aging one must also look at the overall Information which is available. This begins with the structure of personal DNA and reaches all the way to an individuals daily dietary intake, derma & cell structure. We hardly believe your draft can encumber over 3000 papers we have for just 1 product of Alivemax.

There are many studies that have been carried out by scientists and medical professors for Resveratrol. One well known Doctor in the USA says, "...may be the best thing since sliced bread for human beings..."

-Brent Bauer, M.D., The Mayo Clinic, Minnesota, USA.

We as a MLM Company are not in competition to prove nor challenge the respected hard work of the Researchers in this world wrong.

Alivemax products are not pharmaceutical products and therefore are not intended to, nor claim to, cure any diseases, whereas the research compiled by many great researchers in this world speak for themselves in regards to individual ingredients opening the informational flow of the positive reaction for the mechanism of life cells.

Please note on our website we state, "Anti Aging Ingredients Show To..." and not that our product "can or will" help.

I can well understand that AliveMax has sales reasons for producing sprays which combine a number of ingredients which people are aware may have some health or weight-reducing properties, but what I was trying to establish is whether there was any scientific basis for the AliveMax claims for its ingredients and, if so, whether the AliveMax products contained enough of the ingredient to produce the claimed effect. My research came up with the answer "no" these questions, and the answers you have given so far don't provide any evidence either.

The phrase "Anti Aging Ingredients Show To..." appears ungrammatical. Are you using the word "show" as a noun (e.g a display or an entertainment) or as a verb, in which case the word should surely be "shown" or "showed"?

In fact, the AliveMax S.L.I.M Spray does in fact say "S.L.I.M. Spray shown to ....Help Suppress Your Appetite, Support a Healthy Metabolism" etc. My research, however, concluded that the benefits for your three sprays had not been "shown".

In any case, the leading text on the AliveMax website for your products does claim specific benefits, for example:

- For the AliveMax Anti-Aging Spray you say "With Resveratrol and Acai as two of the key ingredients, this one-of-a-kind product’s name says it all. Designed to slow down the aging process, fight cancer-causing free radical damage, and support cardiovascular health, along with its great taste, this spray is one you will never want to run out of!"

- For the AliveMax Multi Vitamin Spray you say "Packed with a full spectrum of essential vitamins and 72 ionic trace minerals, this is much more than your typical multi-vitamin. Not only does it provide the RDA of vitamins and minerals, this amazing spray will supercharge your cells and boost your immune system!"

- For the AliveMax S.L.I.M Spray you say that "S.L.I.M. for Staying Lean while Increasing Metabolism. The ULTIMATE appetite suppressant, S.L.I.M. is designed to help you eat less without being hungry while increasing your metabolism to burn fat even faster. It truly is the PERFECT weigh management product."

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With respect to your knowledge of operating businesses in the UK, I as the European Director for Alivemax have made sure we followed all the judicial registrational processes that allow our product to be "sold" in all of the 27 European Union Countries. We have also carried this through for many other Countries in the world and not just Europe.

All our products have Free Sales Certificates and Anti Doping Certificates, covering ALL of the UK laws.

I have no doubt that all the ingredients in the AliveMax products are harmless at the recommended doses. My enquiries were related to my doubt that some of the claims made for the AliveMax products would allow them to be marketed in the European Union as health food supplements and dietary products.

Directive 2002/46/EC of the European Parliament and of the Council of 10 June 2002 on the approximation of the laws of the Member States relating to food supplements says in Article 6 (2) that:

"The labelling, presentation and advertising must not attribute to food supplements the property of preventing, treating or curing a human disease, or refer to such properties."

In my opinion, the claim by AliveMax that its Anti-Aging spray is "Designed to ... fight cancer-causing free radical damage" breaches this directive, and led to my comment that the AliveMax sales material would require adjustment for some other countries.

Also Article 8 requires that "The amount of the nutrients or substances with a nutritional or physiological effect present in the product shall be declared on the labelling in numerical form". So that means that AliveMax needs different labels for selling its products in the European Union, as the labels have to show the amounts of the ingredients, whereas the labels shown on the AliveMax website (which are presumably the labels for the US market) don't shown the quantities of the ingredients.

Since, then, the quantities of the ingredients in the AliveMax products need to be public information in the European Union, can you please now let me know the quantities of the ingredients in your Anti-Aging Spay, Multi-Vitamin Spray and S.L.I.M Spray, as previously requested?

The UK does have it's own procedures for companies "based" and "operating" INSIDE the UK. The UK also has to abide by all European procedures and allow registered and certified companies operating within Europe to sell their goods and services in the UK.

Our European operation is based in Germany. Our company is registered there and all our products are registered to allow us to sell them anywhere in the EU.

Any distributor who joins our company from within the UK, must of course be registered for their own tax purposes and declare all their earnings within the UK. As possible self-employed persons or preferred customers in the UK, such underlays their sole responsibility. We can not force business persons nor preferred customers to do anything, as this again underlies Cartel laws, which are applicable worldwide. I am sure you have compassion for the fact that running an international business is quite different than operating a local one.

You seem to have totally missed my point here. My point had nothing to do with whether an individual AliveMax distributor registers his business for tax purposes. What I said was as follows:

"For your MLM scheme and your distributor contracts to be legal in the UK, they would have to comply with consumer protection legislation generally referred to as the Trading Schemes Regulations, and they don't comply."

This means that AliveMax is an illegal scheme in the UK, and anyone who promotes it in the UK is committing a criminal offence. In short, all your UK distributors are committing a criminal offence.

As European Director of AliveMax, I assumed you were already familiar with the Trading Schemes Regulations, but if not here's the link for the government's explanatory booklet:

http://www.berr.gov.uk/files/file24757.pdf

and you can contact specialist lawyers who can draw up a legally-compliant scheme for you (which would require several changes to your scheme) here at the link for the Direct Selling Association:

http://dsa.org.uk/direct_selling/supplier_companies/P40

Our products have also been endorsed by Hillary Clinton.

Can you please give more details of Hillary Clinton's endorsement? Is she an AliveMax distributor?

Taking into consideration that the wording "officially opened" offends you in some way, I apologise for this. Your knowledge of the "restrictions and regulations" in regards to the United States is limited, as their laws require us as a company to write exactly those words. An Officially opened country, for a MLM company means that there are offices located within that country or region, and that there is a free flow of information available for the individual distributor/consumer coming directly out of his home country, you should know this being that your branch describes various Networks.

So are you saying that AliveMax is officially opened in all the countries shown on the drop-down list on your website's joining form, from Afghanistan and Albania to Zaire and Zambia?

We do not hinder the consumers in purchasing products from Alivemax throughout the world for we are not discriminative and remain humble in our intent to provide interesting trend setting products around the world, which again makes our company popular amongst the consumers, not limited to the wonderful Anti-Aging Mask which I am sure you have had the opportunity to indulge in and see for yourself what a sensation it truly is for the consumer. If your contact has not yet provided you with the 30 min almost life changing experience, please let me know I will arrange for it to be done for you - even free of charge, as I am convinced that you will will love it!

Thanks for the offer, but my review concentrated on the three AliveMax leading sprays, and since the review is already very long I don't think it should be extended.

I look forward to your further response.

I haven't received any further reply from AliveMax.

I'm now rating at two out of ten AliveMax worldwide except the UK.

For the UK, I rate it at zero out of ten because it does not appear to be legal in the UK.

Rating:

●●○○○○○○○○ (rest of the world except UK)

○○○○○○○○○○ (UK)


BOW Notice: A critical review which raises hard-hitting questions means that in our opinion the business model or the investment model has flaws and/or we have found inadequate evidence to back up claims about earnings, sales, profits etc. It doesn't mean this evidence does not exist and it doesn't mean that the promoters are unprofessional or dishonest. Questions arising are normally contained within the body of the review, and readers who are interested should contact the company with these questions and/or questions of their own.


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